My name is Emma, and I’m the owner, creator, designer, and photographer behind Gone Western Company.

I started this company as a passion project after struggling to find a western-style planner that suited my taste. After months of hard work creating my first planner, I realized this is what I wanted to pursue—designing western products for people who found themselves in the same situation I was in a few years ago.

I’m a proud mama to the cutest little cowboy. While I didn’t grow up in the western industry, I’m determined to raise my son in it and show him the importance of following his dreams. With Gone Western Company, I’m not just offering products for like-minded folks; I’m also giving back to the farming and ranching communities, showing our appreciation for their way of life.

In addition to running Gone Western Company, I’m a rodeo and western lifestyle photographer. Many of our products will feature images from Emma Folz Photography!

Fast forward to 2024, and I’m thrilled to still be here, offering new products, building this business, and continuing to support the western community.